About Us
Our Story
Back in 2021, Adam and his brother joined hands to found Headeer® Electric Bike Company. The steady growth of Headeer® has always stemmed from the sincere integration of warm family bonds and pragmatic career aspirations. Adam’s father had run a professional bicycle repair shop for a full 40 years. As he advanced in age, he was no longer able to take charge of the daily operation of the store. To inherit the time-honored family craft and carry forward the original cycling ingenuity, Adam made a firm decision to resign from his stable full-time job and take over the family’s cycling-related business. Side by side, Adam and his brother built a professional, down-to-earth in-house team from scratch. In the process of starting a business and working together, their brotherhood became even closer and stronger.
Adam has always held the belief that it takes real courage to readjust life plans and embrace new challenges, and that warm family affection, reliable career development and sincere original aspiration can perfectly coexist and complement each other. These precious core values have become the spiritual cornerstone of all the team members at Headeer®. They run through every link of our daily production, operation and after-sales service, and are perfectly integrated into every detail of each electric bicycle we design, develop and manufacture. With the continuous expansion of the brand scale and the growing number of British users, we have received frequent feedback from local customers that many remote areas of the UK cannot receive stable and timely delivery services. To fully optimize the shopping experience, meet the localized travel needs of British riders, and provide more efficient, more reliable and more intimate full-cycle after-sales support, we have officially decided to launch an independent localized British service station, escorting every ride for local British customers all the year round.
Company Concepts
Headeer® E-Bike focuses on the R&D, design and supply of full-scenario electric vehicles, covering lightweight urban commuter electric bikes and high-performance all-terrain fat tire electric bikes in complete specifications. Our series of electric bicycles are ergonomically optimized, suitable for riders of all ages and different travel scenarios, whether for daily commuting, suburban outing or outdoor cross-country travel. Persistent technological innovation, strict full-process quality control, and thoughtful one-stop customer service have always been the three core pillars that support the steady development of the Headeer® brand and win the trust of global users.
Our Mission and Vision
Mission
In the current fast-paced urban life, we integrate sophisticated smart technology, original cycling enthusiasm and low-carbon healthy travel concepts into every Headeer® electric bike product. We are committed to breaking the limitations of traditional travel methods, allowing every user to ride freely in leisure time, shuttle freely between urban streets and natural scenery, ride along comfortable coastal roads, and enjoy the vast blue sky and pleasant outdoor scenery. We use professional electric bike manufacturing strength to empower a diversified lifestyle, and create a high-quality, free and unlimited travel life for every rider.
Vision
We firmly believe that urban daily commuting no longer needs to be time-consuming, costly, nor accompanied by unnecessary environmental pollution. Based on the original intention of green environmental protection, Headeer® advocates global users to choose high-quality electric bicycles as a low-carbon, healthy, time-saving and labor-saving urban commuting tool, helping everyone easily avoid urban traffic congestion and greatly improve travel efficiency. Our folding electric bikes are lightweight and portable, easy to store and carry, with a comfortable riding experience; the upgraded thickened fat tires are equipped with anti-slip, shock-absorbing and wear-resistant designs, with strong overall stability and super durability, adapting to all kinds of complex road conditions such as mountain roads, gravel roads and wet roads. Every Headeer® electric bike is equipped with smart intelligent control systems and reliable power core accessories, with stable performance and long service life, allowing you to travel freely, reach any destination at any time, and easily enjoy high-quality low-carbon travel.